They are an experienced, market driven strategist, business developer and analyst. An individual considered thinker that demands and expects to improve a business, a channel by focused analysis of the overall company, its brands and positions in its current market place. Has the capability to theorise and evaluate new propositions for the business in new markets.
Core performance is not to be overlooked and they have uncovered and produced practical initiatives that have returned short and longer term sustained increases to business profitability and efficiency.
Lastly they have a very wide knowledge and experience working with IS function, systems, data management processes through to system development, design and implementation.